Saturday, November 26, 2011


The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

Here at JB Sutton, we feel Branding is one of the single most important aspects of a successful business! Becoming so engulfed in your business, that one develops the business name or logo into an extension of what the people involved are all about. We are currently in the final stages of designing our Yboomers site which will display brands, news, businesses and technology aspects of the Y Generation. We plan to build the site as a community based blog, in order to become more knowledgeable on what the web world wants! We really are focusing on the Y Generation because the founding writers were all born in the Y Generation and we feel this generation has so much more to offer, but there is so much many have forgotten. We plan to compare current innovation to past trendsetting tech devices like the iPad. For example, the impact of the Palm Pilot so many cherished for years! 

In addition the Yboomers community will display tech and business news on startups, current web giants such as Facebook and Twitter, and innovative new trends in society today. We really love the current state of the internet and technology, but we want our readers to know we plan to make our impact as well! We will initiate brands and software through time, and we plan to launch them all from the Yboomers community! 

So stay tuned for the next online Innovation Database! Its called YBOOMERS