Saturday, November 26, 2011


The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

Here at JB Sutton, we feel Branding is one of the single most important aspects of a successful business! Becoming so engulfed in your business, that one develops the business name or logo into an extension of what the people involved are all about. We are currently in the final stages of designing our Yboomers site which will display brands, news, businesses and technology aspects of the Y Generation. We plan to build the site as a community based blog, in order to become more knowledgeable on what the web world wants! We really are focusing on the Y Generation because the founding writers were all born in the Y Generation and we feel this generation has so much more to offer, but there is so much many have forgotten. We plan to compare current innovation to past trendsetting tech devices like the iPad. For example, the impact of the Palm Pilot so many cherished for years! 

In addition the Yboomers community will display tech and business news on startups, current web giants such as Facebook and Twitter, and innovative new trends in society today. We really love the current state of the internet and technology, but we want our readers to know we plan to make our impact as well! We will initiate brands and software through time, and we plan to launch them all from the Yboomers community! 

So stay tuned for the next online Innovation Database! Its called YBOOMERS

Wednesday, August 24, 2011

Goldman Sachs 10,000 Small Businesses Initiative

Goldman Sachs, one of the worlds largest investment banking and securities firms has initiated a small business program to help stimulate the economy and small business world. The initiative will help small owners gain valuable business management and accounting skills, gain access to additional working capital for their business, and continually gain support through Goldman Sachs extensive network of professional services and business associates.

Many local entrepreneurs and small business owners have been challenged with the lack of small business developing networks in the Philadelphia area, so this initiative can help boost the local small business community. Over recent years, small businesses have been providing more jobs to the nation and this program can help motivate our local economy!

To find out more information, follow the link below and send an email link below to the program department for the initiative.

10,000 Small Businesses

Tuesday, August 23, 2011

The Private Equity Flow

The diagram above demonstrates the traditional investing structure of many private equity firms. Working capital is distributed to sub-funds created by the firm and the investing managers/funds managers strategically invest in companies within their related industries. There is a wide range of investment strategies, but the main objective is to obtain equity ownership in the industry related companies.

Prototypical Private Equity Investing

Many of our local investing associates and readers have been inquiring about private equity investments. The example below summarizes one of the more common private equity strategies referred to as a leveraged buyout.

The local Philadelphia 76ers basketball franchise were recently purchased buy one of the premier private equity investment firms in the world! Joshua Harris of Apollo Global Management led an investment that purchased the 76ers for between $270-300 million in July. This investment could essentially be considered a distressed investment because over recent years the value of the basketball franchise has steadily declined, especially since the organization parted ways with our last Philadelphia sports hometown hero, Allen Iverson! Regardless, this purchase is a typical investment for a private equity firm.

Friday, August 19, 2011

JB Sutton's Monthly "Money Tips"

Over the last few years we've noticed many people are really un-aware of their financial status, and after the most recent market turmoil we feel it's important we continue to speak the financial gospel! As employees, employers, entrepreneurs, the's important we continue to track our financial status and stability. This may include making sure one has enough emergency funds to cover any unplanned life events, ensuring your life insurance plans will cover your liabilities, etc.

So to assist our readers and the financial community we are initiating what we will refer to as the "The Money Tips"...we will post monthly tips to assist with increasing your net worth with your personal portfolio (the Money Tips will be listed in the columns on the right)! Our company doesn't currently have financial advisory services, nor do we expect our posts to serve as official guidelines to financial success. But we would hope these discussions serve as an alert system for our readers to continue to maintain their financial stability or at least begin to track one's financial status.

Always consider consulting with a licensed financial advisor or investment firm for professional assistance. Thanks for reading and good luck with your financial endeavors! 

Thursday, August 11, 2011

Private Equity

Hello world! Many of our business associates and followers have been inquiring what private equity investing entail and how it became our investing strategy. So we decided to discuss this further, and give the JB Sutton's perspective on private equity! Private equity simply summarizes investors financial leverage to acquire minority and majority ownership in public and private companies. JB Sutton will operate its corporate structure similar to holding companies, but we plan to utilize the investment strategies of private equity firms. Many firms use sub-related strategies such as venture capital, growth capital, leveraged buyouts, and disstressed investments to depict a particular investment within a company. For example, if a company is in the beginning stages of development, most firms would consider using "venture capital" to acquire a majority or minority share in the company. At this time we have plans to provide working capital to nurture expansion in a few companies, but our goal is to create new investment strategies and continually increase the value of our company by acquiring income producing assets and equity securities.

Our company has decided to use all styles of private equity for our investments. JB Sutton is attempting to stretch the private equity market by using all the existing styles of private equity and more!

Many firms invest within the realm and experience of their principals. We feel we have a competitive advantage to invest within our own experience, but we plan to leap into industries not of our own experience using the assistance of consultants and associates within our business network! As one of our members says, we plan to become the "future of private equity investing"!

Our industries include real estate, social media advertising and marketing, energy, and entertainment media. These industries include our core markets, but we are Limitless!

Saturday, April 2, 2011


We are pleased to announce we have published the website of JB Sutton & Company, LLC. Our website is the initial stages of development, but we felt compelled to launch the site as we continue to improve on its visibility.

We are determined to establish a innovative foundation online, but we will continue to submit our current market perspectives and developing investments here on JB Sutton's Blog! Our blog displays the minds of our founders along with the perspectives of today's market and economy!

At the rate the internet is growing, its vital to business to establish a website built around your industry and company values. This launch was announced to link our business network associates and customers to the current and future status of JB Sutton. As always please feel free to contact us here with any inquiries, and we thank you all for your support as our company continues to grow!

Thanks and lets work together to continue expanding business in America! Entrepreneurship Forever!